John Paul DeJoria, who struck gold with Paul Mitchell and Patrón Spirits, believes that mastering the art of dealing with rejection is key to achieving success.
“Prepare for rejection,” advises DeJoria. He stresses the importance of learning from rejections rather than being discouraged by them.
DeJoria’s journey to a $3 billion fortune was marked by consistent rejections. His early career in door-to-door sales laid the groundwork for his resilience. This skill was crucial when he co-founded Paul Mitchell with just $700, after losing their main investor. Despite the challenges, the company thrived, surpassing $100 million in sales.
Entering the tequila business with Patrón, DeJoria again faced skepticism, but his conviction in Patrón’s quality eventually led to its success and a lucrative acquisition.
DeJoria’s experiences show that rejection is an integral part of life’s journey, both in business and personally, and how we respond to it can define our success.
Click here to discover how you should respond in face of rejection
